Local readers might have a chuckle at this picture, as this Singaporean bakery chain invades China.

This about-to-be-opened store is located next to Ito Yokado Departmental Store, a Japanese enterprise that was vandalized during a protest early last year. Perhaps to avoid any affliations, BreadTalk didn't use its original Chinese name "物语", which is actually a borrowed word from Japanese meaning "story", but instead opted for "新语", which probably refers to its roots in Singapore.